Blurring the line between happy trails and branded tales.
In addition to calling "911", citizens should have the option of texting relevant multimedia content (i.e.: photos, videos, audio files) from their camera-equipped mobile phones to emergency response personnel.
Cross-Carrier Common Short Code MMS from LGE is the simple and ubiquitous solution for NG911 and enhancing the public safety systems in this country.
Here is a link to an illustration of LGE's solution.